Archive for December, 2007

Eliminate New Zealand Latency using RAS ULC

Monday, December 10th, 2007

The following graph shows a typical page load measurement taken from a US based test of a New Zealand sourced HTML content.

NZ Based HTML

These are the items (files) and their relevant total load time, where all images are the same size:

1) HTML page New Zealand sourced - 0.6 sec

2) Image New Zealand sourced - 4.6 sec

3) Image US sourced - 3.2 sec

4)  Image US sourced - 2.2 sec

5) Image CDN sourced  - 1.8 sec

6) Image CDN sourced - 1.7 sec

None of the HTTP connections for the media downloads could not start until the definition HTML file has been fully loaded into DOM and fully parsed by the browser.

By serving the content managed component of the page from NZ/AU and the heavy media files (images) of a global distribution provider (see diagram below) we will be able to save up to 55% of the page load time (and this for a single image page only!) and significantly enhance the overall user experience.

This accelerated response time may cause the user to spend those few extra minutes of attention and result in the required conversion (e.g. sale/subscription).

The RAS  User Location Tracker  will allow web content providers to load heavy media files from locations and networks that are closer to the requesting IP (client) and ensure optimized smooth experience.