South Pacific Web Mapping

Late last year Google announced that the next major update to the Page Rank Algorithm (search result indexing) will start taking into account the pages load (response time) see below:

This is introduce a major challenge while developing and hosting NZ/AU based web application, which many believe could be addressed using the following delivery techniques:

1) Identify your main landing pages for your primary key terms and define the most frequently managed content (banners, specials, news etc.) and push the container HTML out to the cloud managing the content using iframes or content deployment technologies (such as SharePoint).

2) Using more frequently updated pages with heavier functionality as link juice back into those primary fast loading landings pages.

3) Its been confirmed that both Bing and Google will not penalize on repeating content within sub domains (e.g. nz.mysite.com and au.mysite.com) allowing regional content and location related functionality to exist closer to its potential audience while containing similar data and templates.

4) Following the Latency Recommendations for AU/NZ based web pages for minimising the response time only to the one introduced as a result of router hops and distance.

2010 will be a good year for optimising South Pacific content, ensuring high ranking on future mobile device based search results(these will have only five relevant winners on the first page ;o)